Brief-

The Advertising Standards Council of India, has issued a new set of guidelines to ban

all the ads that depict those with darker skin as being inferior. For years, Bollywood has shown women with dark skin as having problems when it comes to finding a man, getting married and generally being accepted by society. Songs and dialogues have also worsened matters by reinforcing this stereotype through lyrics praising the "gori".

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Design a strategy that speaks out strongly against this colour bias, attempting to ban the focus on colour across dialogues, lyrics and plot. Creating innovative communication towards this goal.